{"id":19067,"date":"2019-05-24T08:28:02","date_gmt":"2019-05-24T08:28:02","guid":{"rendered":"https:\/\/www.softone.gr\/blog\/?p=19067"},"modified":"2019-05-24T08:51:57","modified_gmt":"2019-05-24T08:51:57","slug":"%cf%80%ce%bf%ce%b9%ce%b5%cf%82-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-%ce%bf%ce%b9-%cf%84%ce%b5%ce%bb%ce%b5%cf%85%cf%84%ce%b1%ce%af%ce%b5%cf%82-%cf%84%ce%ac%cf%83%ce%b5%ce%b9%cf%82-%cf%84%ce%bf%cf%85-crm","status":"publish","type":"post","link":"https:\/\/www.softone.gr\/blog\/?p=19067","title":{"rendered":"\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 CRM;"},"content":{"rendered":"<p>\u0397 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 CRM \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 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\u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 (\u03cc\u03c0\u03c9\u03c2 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03bf\u03b9 \u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd) \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf CRM.<\/p>\n<h2>CRM \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2<\/h2>\n<p>\u039a\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 CRM \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03b3\u03b9\u03b1 marketing \u03ba\u03b1. \u0395\u03bd\u03c4\u03bf\u03cd\u03c4\u03bf\u03b9\u03c2, \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c4\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 CRM \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae: <strong>\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 <\/strong><strong>customer<\/strong> <strong>service<\/strong>. \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03bf\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03bd\u03b1 \u00ab\u03b5\u03ba\u03c0\u03bb\u03ae\u03be\u03bf\u03c5\u03bd\u00bb \u03b5\u03c5\u03c7\u03ac\u03c1\u03b9\u03c3\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b1 <strong>\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c9\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03ae\u03c1\u03c9\u03bd \u03c4\u03bf\u03c5 \u0399\u03bf\u03a4<\/strong>, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ac, \u03c4\u03bf CRM \u03b8\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9 \u03c0\u03c1\u03ce\u03c4\u03bf\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c0\u03bf\u03b3\u03bf\u03b7\u03c4\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03af \u03c4\u03b7\u03c2.<\/p>\n<h2>\u03a4\u03bf on-premise \u00ab\u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf\u00bb<\/h2>\n<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03ba\u03ac\u03c0\u03bf\u03c4\u03b5 \u03c4\u03bf <strong>cloud<\/strong> <strong>CRM<\/strong> \u03bd\u03b1 \u03b2\u03c1\u03b9\u03c3\u03ba\u03cc\u03c4\u03b1\u03bd \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf, \u03b1\u03bb\u03bb\u03ac \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2, \u03c4\u03bf 80% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd CRM \u03b5\u03af\u03bd\u03b1\u03b9 cloud \u03ba\u03b1\u03b9 \u03bf \u03bc\u03cc\u03bd\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf, \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03c7 \u03bf\u03b9 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03b7\u03c1\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 CIOs \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c3\u03c4\u03b9\u03c2 <strong>on<\/strong><strong>&#8211;<\/strong><strong>premise<\/strong><strong> \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2<\/strong>, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b8\u03b5\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2. \u0397 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03b1\u03c0\u03cc vendors, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03cd\u03c1\u03b5\u03c3\u03b7 \u03b9\u03ba\u03b1\u03bd\u03ce\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd legacy \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b8\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 CRM \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1. \u039f\u03b9 cloud \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c1\u03bf\u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf, \u03b5\u03bd\u03ce \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u0391\u0399 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03af\u03b4\u03b7\u03c3\u03b7. \u03a4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf marketing \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bd\u03bf\u03b4\u03bf. \u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 trends \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03ae\u03c3\u03bf\u03c5\u03bd &hellip; <a href=\"https:\/\/www.softone.gr\/blog\/?p=19067\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 CRM;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":19071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121],"tags":[171,330],"_links":{"self":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/19067"}],"collection":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19067"}],"version-history":[{"count":5,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/19067\/revisions"}],"predecessor-version":[{"id":19074,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/19067\/revisions\/19074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/media\/19071"}],"wp:attachment":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}