{"id":18477,"date":"2018-06-12T11:00:58","date_gmt":"2018-06-12T11:00:58","guid":{"rendered":"https:\/\/www.softone.gr\/blog\/?p=18477"},"modified":"2019-02-12T13:09:38","modified_gmt":"2019-02-12T13:09:38","slug":"%cf%84%ce%bf-crm-%ce%b5%ce%bd%ce%b9%cf%83%cf%87%cf%8d%ce%b5%ce%b9-%cf%84%ce%b9%cf%82-email-%ce%ba%ce%b1%ce%bc%cf%80%ce%ac%ce%bd%ce%b9%ce%b5%cf%82-%cf%83%ce%b1%cf%82","status":"publish","type":"post","link":"https:\/\/www.softone.gr\/blog\/?p=18477","title":{"rendered":"\u03a4\u03bf CRM \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b9\u03c2 email \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b1\u03c2"},"content":{"rendered":"<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf \u03c0\u03c9\u03c2 \u03c4\u03b1 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 emails \u03ad\u03c7\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc 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<strong>marketing<\/strong> \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03af\u03c0\u03c4\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u00ab\u03ad\u03bd\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2\u00bb. \u0394\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 emails \u03bd\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c4\u03b1 \u03c3\u03c5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03cc\u03c3\u03b1\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03cc\u03c1\u03bf\u03c5\u03c2 <strong>customer<\/strong> <strong>profile<\/strong> (\u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c9\u03c2 persona) <strong>\u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03ac \u03c3\u03b1\u03c2<\/strong> \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf group.<\/p>\n<p>\u0399\u03b4\u03b5\u03b1\u03c4\u03ac, \u03c4\u03bf group \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 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\u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u03a0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf segmentation. \u039c\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c5\u03c4\u03cc\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf reach \u03c4\u03c9\u03bd emails \u03c3\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac <strong>\u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03ce\u03bd<\/strong> \u03c3\u03b1\u03c2. \u0388\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf <strong>email<\/strong> <strong>marketing<\/strong> <strong>segmentation<\/strong>, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03c4\u03c1\u03ad\u03be\u03b5\u03c4\u03b5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2. \u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd.<\/p>\n<p>\u03a0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2, \u03b4\u03b5\u03bd \u03c0\u03b1\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ac\u03bb\u03bb\u03bf\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03bb\u03bf\u03cd email marketing. \u03a4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2, \u03bc\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c6\u03c1\u03b1\u03c3\u03b5\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 call to action \u03b5\u03ac\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf. \u039f \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c2, \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7, \u03b5\u03bd\u03ce \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf. \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 emails &#8211; \u03b1\u03c0\u03bb\u03ac \u03c1\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bc\u03b1\u03c4\u03b9\u03ac.<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b8\u03c5\u03bc\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03c0\u03c9\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c0\u03b1\u03bc\u03ac\u03c1\u03b5\u03c4\u03b5. \u039c\u03b7 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03ba\u03b1\u03c4\u03b1\u03b9\u03b3\u03b9\u03c3\u03bc\u03cc \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03c4\u03b1 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2, \u03bc\u03b7\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03ac\u03c3\u03c7\u03b5\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u03c3\u03b1\u03c2 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1. \u0388\u03bd\u03b1 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03b1\u03c0\u03bb\u03ac \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03cd\u03c0\u03b1\u03c1\u03be\u03b7\u03c2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf \u03c0\u03c9\u03c2 \u03c4\u03b1 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 emails \u03ad\u03c7\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c3\u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03c4\u03bf\u03c5\u03c2. \u039c\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 \u03cc\u03bb\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 emails \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf CRM. \u03a4\u03b1 emails \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd &hellip; <a href=\"https:\/\/www.softone.gr\/blog\/?p=18477\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">\u03a4\u03bf CRM \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b9\u03c2 email \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b1\u03c2<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":18479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101],"tags":[171,313],"_links":{"self":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18477"}],"collection":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18477"}],"version-history":[{"count":4,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18477\/revisions"}],"predecessor-version":[{"id":18894,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18477\/revisions\/18894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/media\/18479"}],"wp:attachment":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}