{"id":14861,"date":"2017-06-05T08:00:04","date_gmt":"2017-06-05T08:00:04","guid":{"rendered":"https:\/\/www.softone.gr\/blog\/?p=14861"},"modified":"2019-02-12T14:22:48","modified_gmt":"2019-02-12T14:22:48","slug":"%cf%84%ce%bf-crm-%ce%b9%ce%b4%ce%b1%ce%bd%ce%b9%ce%ba%cf%8c-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-marketers","status":"publish","type":"post","link":"https:\/\/www.softone.gr\/blog\/?p=14861","title":{"rendered":"\u03a4\u03bf CRM, \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 marketers"},"content":{"rendered":"<p>\u0391\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ae: \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf <strong>marketing<\/strong><strong> \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf 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\u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 marketing. \u03a4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u00ab\u03c3\u03cd\u03bd\u03bf\u03c1\u03bf\u00bb \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf marketing, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd <strong>Big<\/strong> <strong>Data<\/strong>, \u03c4\u03bf\u03c5 <strong>CRM<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd <strong>marketing<\/strong> <strong>automation<\/strong><strong> \u03bb\u03cd\u03c3\u03b5\u03c9\u03bd<\/strong>, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03b1 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\u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf CRM. \u039c\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7 <strong>\u03bb\u03cd\u03c3\u03b7 <\/strong><strong>CRM<\/strong> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2, \u03b7 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\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 <strong>\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03c9\u03bd <\/strong><strong>contacts<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd <strong>\u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03b1 <\/strong><strong>campaigns<\/strong>, \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd marketing \u03c3\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1.<\/p>\n<h2>\u039a\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c0\u03cc\u03c1\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 managers<\/h2>\n<p>\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03c9\u03c2 \u03c4\u03bf CRM \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b7\u03bb\u03b5\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 marketing, \u03bf\u03b9 executives \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03c0\u03ce\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03bc\u03b5 \u03b5\u03ba\u03b5\u03af\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b7\u03b3\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2. \u039f\u03b9 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 CRM <strong>\u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong>, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bd\u03ad\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2, \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03c4\u03bf\u03bc\u03b1. \u039a\u03b1\u03c4&#8217; \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03c7\u03ac\u03c1\u03b7 \u03c3\u03c4\u03bf CRM, \u03bf\u03b9 managers \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b5\u03af\u03bc\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 budgets \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 marketing, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ae: \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf marketing \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd, \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd -\u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1- reports \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 marketing. \u03a4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u00ab\u03c3\u03cd\u03bd\u03bf\u03c1\u03bf\u00bb \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf marketing, &hellip; <a href=\"https:\/\/www.softone.gr\/blog\/?p=14861\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">\u03a4\u03bf CRM, \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 marketers<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":14891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101],"tags":[171],"_links":{"self":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14861"}],"collection":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14861"}],"version-history":[{"count":7,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14861\/revisions"}],"predecessor-version":[{"id":18942,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14861\/revisions\/18942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=\/wp\/v2\/media\/14891"}],"wp:attachment":[{"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.softone.gr\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}